You need to get into the habit of visiting Houzz discussions on a regular basis if your business is in the home improvement industry. This applies to electricians, home decor retailers, interior decorators, landscapers and remodeling contractors.
This is where thousands of your potential customers are discussing and asking questions about projects that interest them.
People from all over the country come here everyday to ask the Houzz community about general decorating tips, furniture suggestions or upcoming seasonal design plans.
The most popular question is: ” what paint colors with go with…”
If you are any sort of painter then you definately need to make regular visits to this discussion forum because people are always asking about matching matching paint colors.
You can use this particular platform to accomplish three goals:
Generate Content Ideas
You can safely bet that if one person has posted a question about a specific topic then others have asked the same thing. Why not answer that question on your blog?
Not only will you become an expert in your particular field but you’ll receive organic traffic when others are searching for answers to that same question.
Consider this: one short blog post has the potential to bring you at least one hundred targeted visitors every year.
If you were to answer at least one question from Houzz per week then you can quickly see how you could grow your blog visitors by the thousands every year just by answering pertinent questions that people are really asking.
Directly Bring In Sales
I manage an online eCommerce wallpaper store. Homeowners are regularly asking questions on Houzz about where they can find a certain pattern they just saw.
I’ve been able to generate business for this site just by answering those questions and then following that up by linking to the product page within our website that provides a solution to their problem.(it’s “no follow” just in case you’re wondering).
In the above example, a homeowner was looking for rustic brick wallpaper because a picture she had seen in a magazine sparked her interest.
Some questions that were answered over a year ago are still bringing into traffic that still lead to sales.
Impress Other Influencers and SEO
Depending on how well you answer a question, you might get the attention of established authority who is much more influential than you.
If they are impressed by what they see then they may give you a plug through a link on their blog, a mention on Twitter or a share on Facebook.
This gives credibility to your brand and brings traffic from other individuals who trust that authority. Track your ranks by https://proranktracker.com.
You also get some Seo benefit by getting positive link and social signals, all without doing any kind of manual link building.
Implementing a content marketing strategy based off the questions consumers are asking on Houzz is a win win situation for you.
It doesn’t take a whole lot of time to do and removes any guesswork as to what to wrote about on your personal or business or SEO blog.
Go to Houzz. See what people are asking. Answer them to the best of your ability there AND on your blog. Get noticed. Get traffic. Rinse & repeat every week.